
What should a brand do when a shopper abandons their cart but the manufacturer still wants the sale? The most effective thing is to send the consumer an email with a discount needed for the Replacement-Heads Toothbrush HX6930 HX6250 Philips Sonicare Apply in the trolley. The second most effective thing should be to send an email without a low cost. That raises the question of how flexible do you want to be with regards to your price? How important is it to have price integrity and will customers get trained to let a cart sit until you send them an email giving a discount? Those are hard questions involving key approach questions. So often it is alluring to do what you have to do to get the next sale but typically that comes at the expense of future growth....Get Yours
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